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Unit Head for Market Development for Cathay United Bank (Cambodia) Corporation Limited

(This job application was closed on 31st October 2022)
For : Cambodian Only
Categories : Business Administration, Sales / Marketing
Schedule : Full time job
Sex : Male, Female
Language : Khmer, English
Location : Phnom Penh
Hiring : 1 Position
Closing Date : 31st October 2022
Salary :
Experience : Minimum 7 years
Degree : Bachelor
Job Description

Cathay United Bank is an equal opportunity employer. We’re focused on attracting and retaining the best talent to our organization. Cathay United Bank is a great place to be because we have leading edge strategies that offer employees a vision of the future and chance to be involved. Currently, we are looking for potential candidates to fill in below roles.

  • Unit Head  for Market Development
Job Responsibilities & Duties

Main Tasks


  • Creates new ideas for activities, promotions, and communication. Maintains a strong understanding of the competitors. Identifies and translates market trends and prepare reports / plans accordingly.

Strategies & Execution:

  • Develops, leads and implements the marketing strategies and this includes assisting and developing 1~3 year plan and objectives.


  • Continually evaluates and measures the performance of marketing tactics and adjusts plans accordingly.


  • Provides actionable information that can help the teams to achieve the yearly targets.

Product Awareness:

  • Ensures the products have a strong voice in the market and is continuously looking for innovative ways to increase the impact of the products.

Financial Aspects

  • Ensure to achieve the annual business & projects target.Manages the marketing budgets for all professional activities and promotions.

Non- Financial Aspects

  • Works independently and cross-functionally, ensuring that direction is aligned with the management.
  • Works closely and internally in the department and the bank, and through this process to ensure proper alignment.
  • Maintains and develops relationships with key partnersEnsure projects, marketing promotions & activities to be executed on schedule.
  • Leads program measurements and accountability measures.Continually evaluates the performance of marketing tactics and adjusts plans accordingly.
  • Educate and train the teams to be proactive, team-work, and profit driven, solution & target-focused mind set.
  • Provide on a regular basis KPI insights to the teams.
  • Manage and drive teams to maintain high performance.
Job Requirements
  • 7-year working experience in cards business.
  • 5-year in Leading a team at least more than 5 people.
  • Must demonstrate a strong entrepreneurial aptitude and be solution- focused.
  • Strong business and analytical skills are required to analyze and interpret results of research, marking promotions, educational programs and brand targets.
  • Must have proven experience creating and leading strategies that drive brand and business differentiate from the competition and in the market.
  • Must be able to tie marketing objectives to overall performance metrics.
  • Must have prior P&L accountability, basic understanding of financial measurements and able to make insightful observations that drive profitability.
  • Must have strong project management skills and in a cross-functional environment (5 years and above)
  • Must be able to work independently and has the ability to lead large teams.
  • Must have excellent interpersonal, written and oral communication skills to effectively communicate with senior management, and market affiliates, sales teams and other internal departments.
  • Must be experienced in presenting in front of large audiences and senior executives.
How to Apply?

If you are interested in an exciting career with us and consider joining our dynamic team, we welcome your application! Your CV shall submit to: Cathay United Bank (Cambodia) Co. Ltd. Human Resources Department with email provided in the contact details.



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Company Information (Opening jobs)
Company : Cathay United Bank (Cambodia) Corporation Limited
Contact Name : Cathay United Bank (Cambodia) Corporation Ltd.
Email :
Tel : 023 211 211
Address : No. 68, Samdech Pan Street (St.214) , Sangkat Boeng Reang, Khan Doun Penh, Phnom Penh, Cambodia
Website :

Cathay United Bank offers broad range of banking and financial product lines that include corporate banking, consumer banking and wealth management through a branch network of 165 branches in Taiwan and 7 overseas branches/subsidiaries in Cambodia, Los Angeles (US) (closed in 2015), Chu Lai (Vietnam), Labuan (Malaysia), Singapore, Hong Kong and Shanghai and Qingdao (in China) and Vientiane (in Laos) (Laos) with over 1,800 ATMs across Taiwan and over 84 ATMs in Cambodia. The bank also has representative offices in Thailand and the Philippines (upgraded to Manila branch in 2015) and Myanmar and Indonesia.

Since incorporation, CUBC has grown into one of the leading financial institutions in Cambodia. CUBC will continue to build on its strength and further expand capabilities to better help our customers meet their financial goals. CUBC operates a network of 15 branches/offices and over 84 ATMs across key cities/provinces of Cambodia. CUBC actively offers comprehensive range of innovative commercial and personal banking products and solutions that include deposits, loans, credit cards, card acceptance facility, syndicated loans, trade finance, remittances, online banking, and mobile banking.

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